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If he is so averse to marketing tricks and the "arms race" of advertising, why does he still price the game at $3.99? That is one of the most annoying things to come across in stores, and EVERYBODY does it. You see it everywhere, 99 cents for this, 99 cents for that... never an exact dollar amount (except at yard sales, but even some of them do it). The penny difference really isn't important, it's just a phsychological trick to get people to think they are spending less than they are. Just. a. marketing. trick.
If he priced the game at four dollars people would still buy it. $4.00 still looks cheaper than the $6.99 Minecraft Pocket, so even the most gullible people would still know the game is a deal. And as far as mobile games go, people usually don't care how much it costs if they want it, unless the difference is free/over ten dollars. Yes, people get free games more. And yes, people buy expensive games less. But a dollar amount isn't going to discourage anybody from buying it if it's within that "healthy range".
Plus, Kaalus could claim a little more Mom and Pop honesty if he were to do it. A little thing like that is something he could advertise. The average consumer likes a little authernticity. Why else would Old Fashioned be so popular? Consumers don't like the tricks either.
I really wish he read the forums. Such hypocrisy is unnecessary... Price the app at $4.00 instead of $3.99. It shouldn't be that hard.
Or is the whole $3.99 deal the fault of the app stores he uses as a medium? If so, I'm sorry for mistrusting our beloved Kaalus. But I don't think it is.