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FredHats

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Posts: 309 Member Since: 18 January, 2016

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17 July, 2017 20:17:22

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I was just browsing through Kaalus's old posts, and I came across his advertising rant.
​If he is so averse to marketing tricks and the "arms race" of advertising, why does he still price the game at $3.99? That is one of the most annoying things to come across in stores, and EVERYBODY does it. You see it everywhere, 99 cents for this, 99 cents for that... never an exact dollar amount (except at yard sales, but even some of them do it). The penny difference really isn't important, it's just a phsychological trick to get people to think they are spending less than they are. Just. a. marketing. trick.
​If he priced the game at four dollars people would still buy it. $4.00 still looks cheaper than the $6.99 Minecraft Pocket, so even the most gullible people would still know the game is a deal. And as far as mobile games go, people usually don't care how much it costs if they want it, unless the difference is free/over ten dollars. Yes, people get free games more. And yes, people buy expensive games less. But a dollar amount isn't going to discourage anybody from buying it if it's within that "healthy range".
Plus, Kaalus could claim a little more Mom and Pop honesty if he were to do it. A little thing like that is something he could advertise. The average consumer likes a little authernticity. Why else would ​Old Fashioned ​ be so popular? Consumers don't like the tricks either.
I really wish he read the forums. Such hypocrisy is unnecessary... Price the app at $4.00 instead of $3.99. It shouldn't be that hard. 
​Or is the whole $3.99 deal the fault of the app stores he uses as a medium? If so, I'm sorry for mistrusting our beloved Kaalus. But I don't think it is.
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scdude90

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Posts: 3,174 Member Since:16 April, 2014

#1 [url]

17 July, 2017 23:45:01

You are referring to what is known as marketing. Marketing and advertising are two different things. There are many components in marketing, they include research, pricing(3.99 vs 4.00), sales strategy,advertising, and many more. Kaalus was complaining about the use of advertising, just like someone else could complain about pricing as a marketing strategy.
My 2 cents.

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Colin Hexr

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Posts: 2,456 Member Since: 6 October, 2013

#2 [url]

18 July, 2017 01:26:55

Well you kind of answered your own question. What difference does a single cent make? Why can't Kaalus just prifce it at 3.99? I think it actually looks neater at 99 cents since every other game is that way, as opposed to make it rounded off. Also, I'm not sure, but currency changes could mean that that one cent could be a bit more.

All in all, honestly, this is nit-picking. There're a million other ways to criticise Kaalus; this method is far too debatable.

Player of the game for four years straight. Somehow an admin.

All of my maps - http://survivalcraft.lefora.com/topic/19407424?page=1#.WPtKc45ePBI

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Stanimus

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Posts: 1,350 Member Since:19 July, 2014

#3 [url]

18 July, 2017 14:32:20

Here's my 2 cents worth: why is MY opinion worth 2 cents but we only offer A penny for YOUR thoughts?
. . .

————————————————————
"[The future] is a place about 70 miles east of here - where it's lighter." - Laurie Anderson


Stanimus

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